Select Page

We’re leading Food Consultants

Foodie Roots Consultancy helps food and drink businesses – from start-ups to established brands – grow through tailored support, market entry strategies, and access to a vast network of industry buyers. They also offer expert services such as market audits, sales channel strategies, and team development for businesses expanding in the UK and globally.

Contact us

We support disruptors and innovators, from start-ups through to established experienced businesses, develop and grow in the food and drink sector.

Team Development

Learn More

Sales Channel Development

Learn More

Brand Building

Learn More

Category Audits

Learn More

Market Reviews

Learn More

Channel Entry Strategy

Learn More

Luhv Drinks

Working with Tracy at Foodie Roots has been nothing short of transformational for our business. From day one, she brought incredible energy, expertise, and connections that opened doors we never imagined possible. Thanks to her hard work and industry know-how, Luhv drinks reviews included Tesco, achieved a dream listing with the regal retailer Selfridges, as well as rollout across Google offices replacing 1000’s of bottles of single use plastic. and securing RTM’s across multiple product ranges.

Foodie Roots combines sharp commercial insight with a genuine passion for food and people, which makes them an absolute joy to work with. They don’t just deliver results—They champion your brand as if it were their own. Foodie Roots has been instrumental in helping us grow, and I couldn’t recommend Tracy highly enough to anyone serious about scaling their business.

Whey Better

Working with Tracy at Foodie Roots has been nothing short of transformative. She has this rare ability to combine big-picture vision with practical, roll-up-your-sleeves execution — and it shows in every conversation. Whether it’s navigating the UK retail landscape, opening up export opportunities, or shaping a brand strategy that actually sticks, Tracy knows exactly how to cut through the noise and point you in the right direction.

What makes her stand out is not just the 20+ years of experience (which is impressive enough!) but the way she brings energy, clarity, and a bit of fun to the process. Foodie Roots doesn’t just offer advice — Foodie Roots becomes an extension of your team, a mentor in your corner, and a trusted guide who genuinely cares about your success.

If you’re a food and drink brand looking to grow, whether you’re an early-stage founder or a multinational ready to accelerate, I can’t recommend Foodie Roots enough. Foodie Roots is who you want by your side when you’re serious about taking your brand further, faster.

Irn Bru

I had the the pleasure of working with Foodie Roots on growing the Irn Brew business in the USA. The goal was to try and secure some new working relationships to help AGBarr build and distribute the IRN BRU brand in the states. Tracy is a true professional and has a great list of contacts. Foodie Roots quickly understood and developed our strategy and achieved some solid results for the business. I can honestly say working with Foodie Roots was a great experience and we will definitely approach her again for future projects.

ACTIPH Water

We started working with Tracy in November 2019 and she was instrumental in our launch into USA. Within 6 months we had acquired listings with Central Market, UNFI and KeHE who are the 2 biggest food & drink distributors in the natural channel. Foodie Roots helped us ship ACTIPH to USA through their contacts and helped us on strategy and logistics. Today USA is a major part of our business and it has been due to The Foodie Roots experience and contacts that helped us achieve this. Tracy is one of the most positive people I have worked with and would highly recommend

Need help getting your product to market?

Here’s a few reasons why our clients continue to trust us:

  • We are your sales partner. Outsourced sales support, without feeling outsourced.
  • We help you sell more product, into more stores. Faster. Whether it be retail, wholesale, OOH, coffee shops, QSR - we have it covered
  • We 'Plug' you in to our (massive) network, and give you the best chance of success.
  • We are a mega team 7 (and growing), with some mega advisors, in an office in central London with 14 clients (and growing)
Enquire